Canton Asian Restaurant

Canton_Asian_Restaurant_logo_design_tran_creative_coeur_dAlene_idaho

Tran Creative was asked to give Canton a fresh new Brand Identity awhile back. Canton recently asked Tran Creative to design a new menu system for them.

The Challenge: 

How do you design a fresh asian restaurant visual identity without using Buddha, Dragon, or Bamboo?

The Ideas:

A pair of chopstick crossing into a round plate to form letter “C” for Canton. We also incorporated a series of design patterns into the brand to give it freshness, flavors, and flexibility to apply onto other design + marketing collateral. The typography is modern, clean, classy, timeless, and appeal to all demographic.

 

canton_stationery_business_card_graphic_design_tran_creative canton_menu_brand_identity_tran_creative canton_giftcard_graphic_design_tran_creative

White Pine Wealth

white_pine_logo_design_tran_creative

The Challenge: 

How do you differentiate White Pine Wealth from millions of other existing tree logos?

The Ideas: 

As a wealth management company, White Pine Wealth deals with lots of data, numbers, and analysis. Taking this into consideration, we played with the negative space and stacked 6 triangles from big to small to come up with a white pine tree. In a way, these 6 shapes represent the data and statistics involved in wealth management. The negative space also has 3 arrows pointing upward into success. The color Blue was chosen to give the company an added corporate and trust worthy feel.

 

white_pine_stationery_design_tran_creative

Element Architecture

Element_Architecture_logo_design_tran_creativeElement_Architecture_stationery_design_tran_creative